Newsletters Newsletters

If you think direct mail is irrelevant, think again.

One of the most powerful – and underused – marketing tools is the printed newsletter. Whether you are a small business with a focused list or an established entrepreneur with a sizeable audience, newsletters are an easy and effective way to keep your customers up-to-date about your company, share insight and expertise, and build trust and loyalty between you and your readers.

More effective than e-mails, which are often lost or quickly scanned and forgotten, a printed newsletter becomes a valued resource for the reader, who saves, rereads and even shares it with others. According to industry studies, a direct-mail newsletter might generate a three to five percent response rate; while a similar e-mail newsletter might only get one-half of a percent. Even better, 42% of newsletter subscribers say they’re more likely to buy from a company after reading that company’s newsletters. Simply put, print newsletters have more influence.

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SAMPLES: Want to see the real deal for some real inspiration? Click here for more information and to order any one of our special Sample Products. You'll receive real-life examples of many different sizes and types of our products to inspire your next order.

Questions? Email sales@vervante.com for more information about our products and services that help you make a statement, make a connection and make your business shine.