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WebSphere Personalization Solutions Guide

IBM Redbooks

WebSphere Personalization Solutions Guide

The IBM WebSphere Personalization V3.5 product provides users of WebSphere Studio V3.5, Advanced Edition and WebSphere Application Server V3.5, Advanced Edition with the ability to develop and deploy customized Web pages to meet the particular interests and needs of each Web site user. Implementing a personalization strategy is a good way to develop customer loyalty and complement the marketing campaigns of your Web site.

Part 1, Getting Started, describes the concepts related to personalization, and guides you through the features of the WebSphere Personalization product. In addition, we provide step-by-step instructions for setting up the runtime and development environment, and a sample application.

Part 2, Personalization using the Resource and Rules Engines, provides an in-depth explanation of the features of the Resource Engine and Rules Engine. In addition, we provide step-by-step examples of how to implement rules-based personalization using a sample application.

Part 3, Personalization using the Recommendation Engine, provides an in-depth explanation of the features of the Recommendation Engine and sample code to implement collaborative filtering based personalization.
Price: $55.00
Pages: 370
Date Published: December 22, 2000
ISBN: 0738419524
Author: IBM Redbooks
Product Number: SG24-6214-00
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