Variable Data PrintingVariable Data Printing

A powerful, personal way to connect with your audience

Variable data printing, a form of printing in which elements such as names or images can be changed from one piece to the next, is an incredibly powerful way to connect with your audience.

Vervante offers variable data services for digital on-demand printing, eliminating the need for massive print runs and making it more economical to print truly individualized pieces. Variable data printing makes it look like each product has been expressly designed and printed for a single person. Use this strategically, and it can maximize the response rate for your marketing and sales products.

Looking for ideas of how you can use Variable Data printing? Try these:

  1. Offer a membership package that includes a personalized letter or a membership card.
  2. A monthly newsletter personalized with the customer's name.
  3. A personalized letter that accompanies a coaching product.
  4. A learning course that includes unique access information for the user.
  5. Postcards or mailers that creatively feature the recipient's first or last name
  6. Announcements and invitations that recognize the readers' loyalty by calling them by name and mentioning previous products or programs they invested in.
  7. Personalized thank you cards, tickets, bookmarks, journals, etc.

To learn more about using variable data printing for your products, email us at